A late rise on a lazy Sunday and a slow stroll down the road finds you at Joan’s; your humble local café on the corner. Warm, flaky and buttery, the scent of perfect pastries ushers you in the door—accompanied by the rich aromas of your favourite specialty coffee. With a distinctly French menu, Joan’s proudly serves up an array of artisanal cheeses, charcuterie, and fresh, crusty baguettes. A tiny piece of Paris, everything is ‘just so’ at Joan’s.

Like all classically good things in life, Joan’s brand has a natural character without pretension. Every element of the brand is imbued with effortless confidence and a sense of timelessness. We captured Joan’s unique personality, embedding it into the café’s packaging and print collateral—its simple yet sophisticated menus, takeaway cups and more. The hand-lettered signature is core to the café’s brand identity, embodying warmth, elegance and homely charm. We chose an inherently Parisian colour palette of warm whites, creams and a signature blue. Quaint and charming by design, Joan’s brand reflects everything you want in a neighbourhood café.