services
Artistic and authentic, Roonie is inspired to create brands with heart. We collaborate with you to craft new or reimagined brand identities. Always guided by your vision and intuition, we weave strategic meaning and aesthetic magnetism into every element of your brand—from bespoke product packaging design to custom Shopify websites, copywriting and photography.
Brand Identity
Brand Strategy
Packaging
Shopify Websites
Brand Photography
Copywriting
Collateral Design
Creative Direction
packages
first impressions
It’s time to make your first impression. This package is designed to epitomise your brand in visual form. Captivating your audience in one glance is key. But romancing them—to truly hold their gaze as time goes by—is our goal. Roonie works with you to intuitively harness your brand vision and instinct. We cultivate all your brand identity elements such as your logo, colour palette, fonts and graphics as well as concepts for your photography and collateral.
timings: 2-4 weeks
process
First, to understand your brand vision, we ask the right questions. We’ll share a conversation with you and gather your insights through a brand questionnaire, tailored to you. Then, we’ll present you with two inspired creative directions. Whether it’s one concept you connect with or a combination of both, Roonie will collaborate and craft alongside you to create a brand you truly resonate with.
inclusions
We will provide two creative directions with consideration for your:
- Primary logo
- Secondary logo
- Brandmark
- Colour palette
- Fonts
- Custom graphic elements (if applicable)
- Brand photography direction
- Two branded collateral concepts
deliverables
At the end of your project, you will have:
- A full logo and brandmark suite
- Downloadable brand fonts
- Custom graphic elements (if applicable)
- Social media profile images
- A website browser favicon
- A three-page brand guide
heart to hearts
Find the creative spark that connects your brand’s heart to your audiences’ hearts. This package is a considered and compelling process that delves deeply to unearth your brand’s inimitable promise. Before designing your brand identity, we will develop a brand strategy that aligns with your vision and defines your difference. Roonie will work with you to craft a brand of enduring value—one that authentically finds and befriends your audience, and strategically outshines your competitors.
timings: 4-6 weeks
process
Now is the time to envision the brand of your dreams. We’ll dive deep here, gathering insights from you through conversations and a tailored brand questionnaire. More than visual identity alone, we will develop a brand strategy to help you capture that rare spark—your brand’s unfaltering connection to your customers’ heads and hearts. When your brand strategy is aligned with your vision, we’ll present you with two compelling creative directions. You might be drawn to one concept—or a combination of both. Either way, we’ll collaborate with you to craft a brand you love.
inclusions
We will develop a unique brand strategy that encapsulates:
- Your brand promise
- Your ideal customer
- Your defined brand personality
- Your brand voice
- How to position your brand
- An analysis of your competitors
- Key market research insights
- Opportunities for your brand
We will provide two creative directions with consideration for your:
- Primary logo
- Secondary logo
- Brandmark
- Colour palette
- Fonts
- Custom graphic elements (if applicable)
- Brand photography direction
- Two brand collateral concepts
deliverables
At the end of your project, you will have:
- A brand strategy guide
- A full logo and brandmark suite
- Downloadable brand fonts
- Custom graphic elements (if applicable)
- Social media profile images
- A website browser favicon
- A three-page brand guide
shopify website
With a fully developed visual identity, your brand is ready to take on a life of its own with a Shopify website. At Roonie, we create beautiful online homes for brands to share their wares with the world. Together, we’ll work with you to develop, customise and manifest your brand online. We offer a range of specialised skills to tailor your website, page by page, for an immersive brand experience and optimal buying journeys that captivate your customers.
timings: 6-8 weeks
process
At Roonie, we customise your online store completely. First, we’ll establish your website’s quality setup. Then, we’ll dream up an intuitive and captivating website design. Within each page, we’ll integrate your branded copy and photography—as supplied by you (or additionally developed by Roonie). As we share our designs with you, we’ll collaborate to create an exceptional user experience. When each page aligns with your vision, we’ll ensure your website is optimised for desktop and mobile. We’ll support you to go live with a personalised Zoom training session that walks you through website management and maintenance. Once you are prepared, and with your approval, we’ll send your website and wares live to the world.
inclusions
We’ll create a tailor-made Shopify online store, including design, set up and support.
- A Shopify website—of up to eight pages—that is designed, developed, customised and optimised for desktop and mobile.
- The setup of your product catalogue, approved payment providers, shipping policy, refund policy, terms of service, privacy policy, website title, meta descriptions, registered domain and registered subscription email.
- A Zoom training session with an introduction to your online store and training for product entry, product inventory, payments, orders, promotions and general updates.
additions
Words and imagery speak powerfully about your brand—and we always recommend weaving these elements into your website. In addition to the Shopify Website package, we can provide specialist copywriting and photography services on request.
other services
brand photography
Photography that catches the eye and aligns with the heart. We offer the full package, from creative direction to brand photoshoot planning and execution.
copywriting
Enrich your brand with the voice it deserves. We craft thoughtful language that articulates your brand promise—from brand voice development to full website copy.
collateral design
For an unforgettable brand, we deliver consistent and compelling collateral, including both print and digital designs such as product packaging, stationery and social media templates.
